Raw Awakening

Raw Awakening, a green bean grab-n-go cold brew, so you can have more time to, well…be you. Snag one on your way to the gym, work, or class, for a natural pick-me-up to start your day. Raw Awakening,  Awaken the Natural You!

The commercials you see below are the result of  a mock marketing campaign that uses both print and digital media material.  The goal for the project was to pair up with a graphic design student to conceptualize a canned beverage for today’s consumer.  My partner and I decided to design a beverage that was convenient and beneficial to our target market. We aimed to target health conscious men and women in their late 20’s to mid 30’s. We chose the name Raw Awakening to push the idea of a clean, slightly less caffeinated alternative to the usual cup of coffee, with added benefits!

What is a green coffee bean you ask? A green coffee bean is a coffee bean in its most natural state. It is unroasted and contains a chemical known as chlorogenic acid. This antioxidant-rich acid is thought to provide beneficial effects on both metabolism and blood pressure. Not only does the consumer benefit from the chlorogenic acid, green coffee beans also contain less caffeine giving you an extra boost without that mid-afternoon crash! If you’re considering the switch, keep in mind that this beverage offers more than just a pickmeup.

Raw Awakening, the ‘new’ green bean cold brew. Made with green coffee beans and conveniently served in a grab-n-go can. Snag it on your way out to the gym, a hike, or to work, for the right amount of caffeine to start your day.

Raw Awakening, awaken the natural you!